Penny Appeal was founded in 2009 with the vision that small change can make a big difference. The charity has grown rapidly and now operates in over 30 countries, providing emergency aid, orphan support, water projects, and community development.
Known for their innovative campaigns and strong social media presence, Penny Appeal focuses on emergency response, orphan welfare, water and sanitation, healthcare, and education. They also run domestic UK programs supporting vulnerable communities.
Our Assessment
Penny Appeal has experienced significant growth and has faced some governance challenges that led to a Charity Commission inquiry in 2020. The charity has since implemented governance improvements and appointed new leadership. Donors should monitor ongoing developments.
What Donors Say
Donors praise Penny Appeal’s creative campaigns and accessibility. Some concerns have been raised about governance issues, though many donors report positive experiences with donations and updates.